My initial thought was that this was the next step in project blue beam. The object appeared to have extremities that moved about. This reminded me of a Jellyfish. A little over a year ago, an image of a horse being ridden by a figure was projected into the sky.
Every new piece of technology has to be beta tested, and upon each beta test the engineer takes notes of the failures in the design and tries to overcome them. I believe this was just a beta test.
The question that I have now, is rather or not
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